Legacy
Finding Inspiration in Every Turn
Our roots go deep. At OOJAY we believe that that the experience surrounding our food and drink is just as essential as the nutrients in the ingredients. This belief led us on a journey to capture the robust spirit of nature's finest fruit.
This decades-long journey was at times more archival than agricultural. We know that oranges sat on the tables of kings and conquerors during many of history's pivotal moments. These historical oranges were lauded for their purity and luxury. That is the spirit of orange that we needed for OOJAY, an ingredient that proved to be elusive and powerful but still sweet and idyllic.
We have an intimate connection with orange juice that invigorates us to continue our journey bringing the highest quality product to contemporary audiences. OOJAY is more than just the juice. It is an experience.
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Our Story
​If heaven exists on earth, it is at the center of an orange grove. To understand the journey of OOJAY, you first have to understand the nature of how oranges came to prominence in California.
In the 1700s, the oranges arrived. By 1840, orchards had sprouted throughout the state. In 1849 the Gold Rush helped to balloon the California citrus industry. Investment in California orchards swelled with new varietals being imported and experimented with regularly.
As larger industries began to have a stake in orange juice, several entrants in the field noticeably began to cut corners. Orange juice shifted from a natural gift to a proprietary formula. Throughout this time, juice manufactures added preservatives to extend the life of the drink. OOJAY remained all-natural and untouched.